E-Commerce Study Romania

How often Romanians buy online ?

admin — Tue, 22 Feb 2011 13:20:16 +0000

Frequency of online buying in Romania (those who buy) Study)

	Valid Percent	Cumulative Percent
1 Monthly	15.3%	15.3%
2 At least once every 3 month	41.2%	56.6%
3 At least twice a year	29.1%	85.7%
4 At least once a year	14.3%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups. Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

What do Romanians buy online?

admin — Tue, 22 Feb 2011 13:16:08 +0000

What do you buy online ? (Study)

	Valid Percent	Cumulative Percent
1 Products	87.0%	87.0%
2 Services	1.2%	88.2%
3 Both products & services	11.8%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Online Shop Typology Buying Chart

admin — Tue, 22 Feb 2011 13:11:11 +0000

What kind of store do Romanians use when buying online ? (Study)

	Valid Percent	Cumulative Percent
1 Auctions	4.7%	4.7%
2 Online Store	74.9%	79.6%
3 Classifieds	19.7%	99.3%
4 Cannot remember	.7%	100.0%
Total	100.0

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Time since last acquisition in Romania

admin — Tue, 22 Feb 2011 13:08:00 +0000

When did you bought last time online ? (Study)

	Valid Percent	Cumulative Percent
1 Less than a month	41.6%	41.6%
2 Between 1-3 month	33.9%	75.5%
3 Between 3-6 month	16.2%	91.7%
4 Between 6 month – 1 year	8.3%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996
Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.
Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups. Programs : entrepreneurial development, business environment, social responsibility.
National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Do you access online stores, including those of mobile companies ? (Study)

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713 Romulus Oprica : romulus@cercetari.ro / +40268547996
Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.
Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups. Programs : entrepreneurial development, business environment, social responsibility.
National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Did Romanians bought online?

admin — Tue, 22 Feb 2011 13:03:15 +0000

Have you bought online already ? (Study)

		Valid Percent	Cumulative Percent
Valid	1 YES	81.6%	81.6%
	2 NO	18.4%	100.0%
	Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Location access for online stores

admin — Tue, 22 Feb 2011 12:59:17 +0000

Do you access online stores from … ? (Study)

	Valid Percent	Cumulative Percent
1 From Romania	64.0%	64.0%
2 From abroad	1.1%	65.1%
3 Both Romania and abroad	34.9%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

What are looking for Romanians in e-commerce

admin — Tue, 22 Feb 2011 12:53:00 +0000

Why do you access online stores ? (Study)

	N	Percent
1 Curiosity	748	15.7%	23.6%
2 Looking for information for a certain product	2043	43.0%	64.4%
3 I was looking for new information in market	1961	41.3%	61.9%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

How often do Romanians visits online stores?

admin — Tue, 22 Feb 2011 12:08:21 +0000

When did you last visited an online store ? (Study)

1 Less than a month	78.1%	78.1%
2 Between 1 and 3 month	12.8%	90.9%
3 Between 3 and 6 months	4.4%	95.2%
4 Between 6 months and 1 year	1.8%	97.1%
5 More than 1 year	.9%	98.0%
6 I cannot remember	2.0%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

E-Commerce Study in Romania (2010)

admin — Tue, 22 Feb 2011 11:54:58 +0000

You can download all the studies here

Number of online users in Romania , Geo distribution by county, Logistics ,

1. Do Romanians access online stores ?
2. Romanian frequency in online stores
3. Why Romanians visit online shops?
4. Locations for access the online stores?
5. Have Romanians ever made an online purchase?
6. How long has it been since last online purchase?
7. What type of websites for commerce do Romanians use?
8. What are they buying from online stores?
9. How often do you shop online stores? (those who buy)
10. How do you get at online stores?
- Search Engines
- Ads / banners (upon request)
- Press (upon request)
- TV / TV Ads (upon request)
- Radio / Radio Ads (upon request)
- Forums (upon request)
- Friends / word of mouth (upon request)
11. How satisfied are you with online stores in Romania?
- Shop services
- The general appearance of online stores in Romania (upon request)
- Usability and Ergonomics stores (upon request)
- Accuracy of technical information (upon request)
- Accuracy of prices (upon request)
- Communication with the store before purchase (upon request)
- Communication with the store after purchase (upon request)
- Easy payment (upon request)
- Delivery times (upon request)
- Product return policy (upon request)
- Use of personal data (upon request)
- Loyalty policies (upon request)
12. The advantages of online versus offline
- Price policy
- Time invested / spent (upon request)
- Diversity of products (upon request)
- Receive information about the product (upon request)
- The speed of feed-back (upon request)
- Loyalty (upon request)
- Convenience (upon request)
- Security payment (upon request)
- Store personnel (upon request)
13. Frequency of online purchases by product
- Clothing
- Books, DVDs, furniture, decorations, Computers, Accessories Hard, Soft Accessories, Tools, Appliances, Electronics, Cosmetics, Catering, Gifts, Flowers, transport tickets, car, plane, train, tickets to shows, theater , games, holidays and travel services (upon request)
14. The average value of orders online stores in Romania
15. The share of credit cards
16. The use of credit cards in e-commerce
17. Safety in e-commerce in Romania
18. Reasons they do not access (upon request)
19. Reasons for withdrawal within online purchases (upon request)
20. Do you intend to make purchases online in the near future?
21. Do you intend to make purchases online in the future?
22. How would you like to be improved online store? (Processing)
23. Triggers the acquisition of a new store (processing)
24. Frequency of accessing internet (processing)
25. Motivation to access the Internet (processing)

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Do Romanians acces e-shops ?

admin — Tue, 22 Feb 2011 11:38:11 +0000

Do you access online stores, including those of mobile companies ? (Study)

	Valid Percent	Cumulative Percent
1 YES	92.8%	92.8%
2 NO	7.2%	100.0%
Total	100.0%

Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996