How often Romanians buy online ?

Posted on February 22, 2011 by admin

Frequency of online buying in Romania (those who buy)  Study)

Valid Percent Cumulative Percent
1 Monthly 15.3% 15.3%
2 At least once every 3 month 41.2% 56.6%
3 At least twice a year 29.1% 85.7%
4 At least once a year 14.3% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

What do Romanians buy online?

Posted on February 22, 2011 by admin

What do you buy online ? (Study)

Valid Percent Cumulative Percent
1 Products 87.0% 87.0%
2 Services 1.2% 88.2%
3 Both products & services 11.8% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged | 1 Comment

Online Shop Typology Buying Chart

Posted on February 22, 2011 by admin

What kind of store do Romanians use when buying online ? (Study)

Valid Percent Cumulative Percent
1 Auctions 4.7% 4.7%
2 Online Store 74.9% 79.6%
3 Classifieds 19.7% 99.3%
4 Cannot remember .7% 100.0%
Total 100.0

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

Time since last acquisition in Romania

Posted on February 22, 2011 by admin

When did you bought last time online ? (Study)

Valid Percent Cumulative Percent
1 Less than a month 41.6% 41.6%
2 Between 1-3 month 33.9% 75.5%
3 Between 3-6 month 16.2% 91.7%
4 Between 6 month – 1 year 8.3% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996
Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.
Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups. Programs : entrepreneurial development, business environment, social responsibility.
National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Do you access online stores, including those of mobile companies ? (Study)

access
Claudiu Gamulescu : claudiu@underclick.ro / +33666261713 Romulus Oprica : romulus@cercetari.ro / +40268547996
Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.
Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups. Programs : entrepreneurial development, business environment, social responsibility.
National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

Did Romanians bought online?

Posted on February 22, 2011 by admin

Have you bought online already ? (Study)

Valid Percent Cumulative Percent
Valid 1 YES 81.6% 81.6%
2 NO 18.4% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

Location access for online stores

Posted on February 22, 2011 by admin

Do you access online stores from … ? (Study)

Valid Percent Cumulative Percent
1 From Romania 64.0% 64.0%
2 From abroad 1.1% 65.1%
3 Both Romania and abroad 34.9% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

What are looking for Romanians in e-commerce

Posted on February 22, 2011 by admin

Why do you access online stores ? (Study)

N Percent
1 Curiosity 748 15.7% 23.6%
2 Looking for information for a certain product 2043 43.0% 64.4%
3 I was looking for new information in market 1961 41.3% 61.9%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged | 1 Comment

How often do Romanians visits online stores?

Posted on February 22, 2011 by admin

When did you last visited an online store ? (Study)

1 Less than a month 78.1% 78.1%
2 Between 1 and 3 month 12.8% 90.9%
3 Between 3 and 6 months 4.4% 95.2%
4 Between 6 months and 1 year 1.8% 97.1%
5 More than 1 year .9% 98.0%
6 I cannot remember 2.0% 100.0%
Total 100.0%



Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged , | 1 Comment

E-Commerce Study in Romania (2010)

Posted on February 22, 2011 by admin

You can download all the studies here

Number of online users in Romania , Geo distribution by county, Logistics ,

1. Do Romanians access online stores ?
2. Romanian frequency in online stores
3. Why Romanians visit online shops?
4. Locations for access the online stores?
5. Have Romanians ever made an online purchase?
6. How long has it been since last online purchase?
7. What type of websites for commerce do Romanians use?
8. What are they buying from online stores?
9. How often do you shop online stores? (those who buy)
10. How do you get at online stores?
- Search Engines
- Ads / banners (upon request)
- Press (upon request)
- TV / TV Ads (upon request)
- Radio / Radio Ads (upon request)
- Forums (upon request)
- Friends / word of mouth (upon request)
11. How satisfied are you with online stores in Romania?
- Shop services
- The general appearance of online stores in Romania (upon request)
- Usability and Ergonomics stores (upon request)
- Accuracy of technical information (upon request)
- Accuracy of prices (upon request)
- Communication with the store before purchase (upon request)
- Communication with the store after purchase (upon request)
- Easy payment (upon request)
- Delivery times (upon request)
- Product return policy (upon request)
- Use of personal data (upon request)
- Loyalty policies (upon request)
12. The advantages of online versus offline
- Price policy
- Time invested / spent (upon request)
- Diversity of products (upon request)
- Receive information about the product (upon request)
- The speed of feed-back (upon request)
- Loyalty (upon request)
- Convenience (upon request)
- Security payment (upon request)
- Store personnel (upon request)
13. Frequency of online purchases by product
- Clothing
- Books, DVDs, furniture, decorations, Computers, Accessories Hard, Soft Accessories, Tools, Appliances, Electronics, Cosmetics, Catering, Gifts, Flowers, transport tickets, car, plane, train, tickets to shows, theater , games, holidays and travel services (upon request)
14. The average value of orders online stores in Romania
15. The share of credit cards
16. The use of credit cards in e-commerce
17. Safety in e-commerce in Romania
18. Reasons they do not access (upon request)
19. Reasons for withdrawal within online purchases (upon request)
20. Do you intend to make purchases online in the near future?
21. Do you intend to make purchases online in the future?
22. How would you like to be improved online store? (Processing)
23. Triggers the acquisition of a new store (processing)
24. Frequency of accessing internet (processing)
25. Motivation to access the Internet (processing)


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in E-Commerce | Tagged , , | 9 Comments

Do Romanians acces e-shops ?

Posted on February 22, 2011 by admin

Do you access online stores, including those of mobile companies ? (Study)

Valid Percent Cumulative Percent
1 YES 92.8% 92.8%
2 NO 7.2% 100.0%
Total 100.0%

access


 Claudiu Gamulescu : claudiu@underclick.ro / +33666261713
Romulus Oprica : romulus@cercetari.ro / +40268547996

Underclick.ro is a private company and the brand covering a companies-and-activities holding, providing consultancy in e-management, e-marketing, e-commerce, e-communication for the purpose of lasting development in internet businesses. Since 2004 has served over 300 clients, SME & Corporate, over 400 people in trainings, and organized many events promoting online environment.

Fundaţia Post-Privatizare (FPP – Post-Privatization Foundation) is the most important foundation for entrepreneurship in Romania. FPP is a private organisation, promoting entrepreneurial education, sustaining the initiatives dedicated to the improvement of Romanian business environment, with accent on SME and start-ups.   Programs : entrepreneurial development, business environment, social responsibility.

National Study of E-Commerce Romania 2010 provides data about usage of e-commerce in Romania. Research conducted by : underclick.ro +cercetari.ro & FPP / Europe Internet Invest. 2106 online stores were analysed and +1000 products . 6984 persons questioned, 4555 valid responses, error margin +/- 1.45% (metodology)

Posted in Users | Tagged | 1 Comment